A new Peugeot Design Lab is launched to offer external clients an exceptional design capability with its main objective to provide the design of products, services and experiences for external clients from all market sectors.
The considerable technical and human resources of the Peugeot Design Centre, at the heart of which the Peugeot Design Lab is located, gives the Peugeot Design Lab a unique capability in this area, across three continents, in the cities of Paris, Shanghai and Sao Paolo.
Today, the automobile is, in terms of design, a complex product but also one of the most accomplished. As underlined by Gilles Vidal, Director of Style Peugeot, “The challenge for automobile designers is ambitious: to anticipate ever higher expectations for quality, safety, and content, while preparing to make a step forward in design with a style that is innovative, attractive, and different”.
With its rich industrial history and strong expertise in automobile design, Peugeot is able to place its considerable facilities to clients outside the motor industry.
Press information with more detail and examples of creative design concepts is available in an attachment.
Press Contacts
Andrew Didlick, Communications Director
T: +44 (0)2476 884309 / M: +44 (0) 7836 362859 / E: Andrew.didlick@peugeot.com
Kevin Jones, Public Relations Manager
T: +44 (0)2476 884215 / M: +44 (0)7880 786596 / E: kevin.jones@peugeot.com
Steven Fahey, Public Relations Manager
T: +44 (0)2476 884216 / M: +44 (0) 7748 704219 / E: steven.fahey@peugeot.com
Craig Morrow, Press Fleet Coordinator
T: +44 (0)2476 884261 / M: +44 (0)7747 764745 / E: craig.morrow@peugeot.com
Janet Brace, Press Office Coordinator
T: +44 (0)2476 884257 / M: +44 (0)7798 607896 / E: janet.brace@peugeot.com
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